Cookies Policy

We and third parties use cookies (a small text file placed on your computer to identify your computer and browser) and other automated tools such as pixels to track your interaction with our Sites and to improve the experience of our Sites and Services, such as saving your preferences from visit to visit to present you with a customized version of the Website. Many web browsers are initially set up to accept cookies. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, certain features of our Sites or Services may not work if you delete or disable cookies.

We use the following types of cookies and other automated tools:

• Strictly Necessary: These tools are essential to operate the Sites or Services and provide you with services you have requested including to identify and repair errors in the Sites or Services.

• Functional: These tools enable certain features or non-essential functionality on our Sites or Services. For example, we might use these tools to recognize you and remember your preferences or settings when you return to our Sites or Services.

• Advertising: These tools allow us and third parties to learn more about you, including your use of our Sites, Services, and other websites, and advertise products or services that might interest you including our products and services.

• Analytics: These tools help us and third parties understand how our Sites are working and who is visiting our Sites. 

User activity information may be associated with additional information about a user’s session and Personal Information, if provided by the user.

If you arrive at our Sites by “clicking through” from another website, then certain information about you that you provided to that other website, such as the terms you searched that led you to our Sites, may be transmitted to us and we may use it. You should review the Privacy Policy of any website from which you reached our Sites to determine what information the operator collects and how it uses such information. We may retain information about you provided to us by other websites and will use it in accordance with this Privacy Policy. Such information may be associated with other Usage Data or Personal Information.

Information from Advertisements

If you arrive at our Sites via an advertisement (e.g., banner ad), we may collect information regarding the advertisement with which you interacted and your interactions (e.g., item clicked, date and time).

Information from Social Media

If you engage with us via social media or visit our Sites through a link on social media, we may collect information regarding your interaction with us and the social media platform.

Google Analytics

One tool we use is Google Analytics. For more information about Google Analytics, including how it collects and processes Personal Information and Usage Data, please review Google’s Safeguarding Your Data disclosure.

Shopify

As a merchant, we utilize the services of Shopify to help facilitate and analyze our customer interactions and purchases. For more information about how Shopify collects and uses Personal Information from consumers as part of its services, including the use of cookies, please review Shopify’s Cookies Policy and Consumer Privacy Policy. If you engage with Shopify when it is acting as our Service Provider (defined below), your interaction is governed by this Privacy Policy. If you engage with Shopify at other times, your interaction is governed by Shopify’s policies and we are not responsible for such interactions.  

How We Use and Share Information

Generally

We may use Personal Information for business purposes, such as to:

• Fulfilling customer requests and support: to provide goods or services, mint NFTs, create and transfer data with crypto-wallets established with third parties such as Magic Labs, keep customers informed about the status of their services, respond to questions and address customers concerns, provide newsletters, announcements, white papers, and other information;

• Marketing and market research: to send communications and offers for our or third parties’ products and services, including offers based on consumers’ interests, personal and business characteristics and location, perform analytics for market and consumer research, trend analysis, financial analysis, and anonymization of personal information;

• Website use and analytics: to provide you with access to and use of our Sites and Services, analyze consumers’ use of our websites, including the use of third-party web analytics services, which may utilize automated technologies to collect data;

• Product research: to conduct research and analysis for maintaining, protecting, and developing services, increase and maintain the safety of our products and services, and prevent misuse;

• Business operations: to evaluate, develop, and improve business operations, products and services offered, perform business administration and other normal business activities;

• Security and safety: to prevent fraud, theft, or violations of our security or the security of third parties; and

• Compliance: to comply with applicable legal requirements, industry standards, contractual obligations, our policies, and take actions that we deem necessary to preserve and enforce our rights and the rights of others.

Service Providers

We may provide your Personal Information to other businesses (“Service Providers”) to provide services to us or on our behalf. Categories of service providers we use include:

• Fulfillment and account servicing vendors, which help us provide products, services, and information to you and service your account including minting NFTs;

• Payment processors, which help us to accept and process the payments for our products/services to you;

• Marketing and communications vendors, which help us market our products/services to you, show you advertisements, and conduct other outreach campaigns, including vendors providing email, telephone, and text message services;

• Research and development vendors, which help us develop and improve our products and services;

• Data and business analytics vendors, which help us collect, analyze, and improve the accuracy of our data (including Personal Information);

• IT and network administration vendors, which provide services such as data storage and management, website hosting, and data security;

• Professional service firms, which provide accounting, legal and other professional services; and

• General service providers, which help us with day-to-day business operations such as office support services, courier services, facilities management, and document destruction.

Each Service Provider is expected to use reasonable security measures appropriate to the nature of the information involved to protect your Personal Information from unauthorized access, use, or disclosure. 

California Shine the Light Disclosure – Your Privacy Rights

We do not sell Personal Information to third parties for their own direct marketing purposes.  

Public Nature of Blockchains

We may facilitate your ability to mint NFTs on the Polygon blockchain. Please be aware that we do not own or control the Polygon blockchain and that any information written on the Polygon blockchain may be publicly accessible.

Other Important Privacy Provisions

Security

We recognize the importance of safeguarding the confidentiality of Personal Information from loss, misuse, or alteration. Accordingly, we employ commercially reasonable administrative, technical, and physical safeguards to protect Personal Information from unauthorized access, disclosure, and use. Even with these safeguards, no data transmission over the Internet or other network can be guaranteed 100% secure. As a result, while we strive to protect information transmitted on or through our Sites or Services, you do so at your own risk.

Compliance with Laws and Law Enforcement

We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We may disclose Personal Information and any other information about you to government or law enforcement officials or private parties if, in our discretion, we believe it is necessary or appropriate to respond to legal requests (including court orders, investigative demands and subpoenas), to protect the safety, property, or rights of ourselves, consumers, or any other third party, to prevent or stop any illegal, unethical, or legally actionable activity, or to comply with law.

Other Transfers

We may share Personal Information and Usage Data with businesses controlling, controlled by, or under common control with us. If we are merged, acquired or sold, or in the event of a transfer of some or all of our assets, we may disclose or transfer Personal Information and Usage Data in connection with such transaction.

International Transfers

Personal Information will be processed in the United States and/or Europe. Whenever we transfer Personal Information concerning a European resident out of the European Economic Area, Switzerland, or the United Kingdom (collectively, “EEA”), we ensure that we have your consent or adequate safeguards are in place as required by the GDPR or its Swiss or UK equivalent by either (i) transferring your Personal Information to countries or persons participating in approved-programs such as the EU-U.S. Data Privacy Framework that have been deemed to provide an adequate level of protection for Personal Information by the European Commission and/or UK government or (ii) using standard contractual clauses approved by the European Commission and/or UK government which give Personal Information a similar amount of protection as it has in Europe, including additional safeguards as needed. Please contact us if you want further information on the specific mechanism used by us when transferring your Personal Information out of the EEA.

By providing Personal Information to us, you consent to the transfer to and processing of your Personal Information in the United States and Europe.

Links and Other Websites

Our Sites may contain links to third party websites. Please be aware that if you access these links, you will be leaving our Site. We encourage users to read the privacy policies of those sites, as we are not responsible for their content, links, or privacy procedures.

Data Retention  

We will only retain your Personal Information for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your Personal Information for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation or regulatory inquiry in respect to our relationship with you.

To determine the appropriate retention period for Personal Information, we consider the amount, nature and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of your Personal Information, the purposes for which we process your Personal Information and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting, or other requirements.